Published by ShortStereo.com
Welcome to Short Stereo’s ultimate list of the Top 25 Ads of 2024! If you’re a business owner, startup founder, or marketing manager, this comprehensive analysis will offer actionable insights to elevate your branding, engagement, and sales strategies. Whether you’re just starting or scaling your venture, these award-winning campaigns provide creative inspiration and proven tactics to drive results.
As a design and marketing powerhouse, Short Stereo is dedicated to inspiring startups, business owners, and marketing managers with actionable insights. This curated list of the Top 25 Ads from leading brands is not just about creativity—it’s a blueprint for impactful storytelling and strategic branding.
Whether you’re navigating the early stages of your startup or managing campaigns for a growing business, this guide is for you. Dive in to learn from the best and discover how you can replicate their success.
Table of Contents
- Tonal: Stop Working Out in the Past
- Reese’s: Yes!
- Liquid Death: The Dehydrator
- New Balance: Grey Days
- Tequila Don Gato: Saga of All Sagas
- Dove: Most Likely To
- Montblanc: 100 Years of Meisterstück
- Posten: Reinfall
- McDonald’s: WcDonald’s
- Goldfish: Chilean Sea Bass
- British Airways: Windows
- Channel 4: Considering What?
- CoorDown: Assume That I Can
- Bodyform: Never Just a Period
- DoorDash: DoorDash All the Ads
- Lynx: Robbery
- Apple: Flock
- Volvo: Moments That Never Happen
- Visit Oslo: Is It Even a City?
- Penny: Price Packs
- Pop-Tarts: Edible Mascot
- CeraVe: Michael CeraVe
- Telstra: Better on a Better Mobile Network
- Roku: Less Screaming, More Streaming
- Nike: Winning Isn’t Comfortable
| Rank | Client Campaign | Description | Agency |
| 25 | Tonal: ‘Stop Working Out in the Past’ | A visually stunning campaign presenting Tonal as the future of fitness, contrasting modernity with archaic routines. Directed by Aube Perrie, it blends striking visuals and sound. | Quality Experience |
| 24 | Reese’s: ‘Yes!’ | A chaotic yet entertaining Super Bowl ad featuring inspired lunacy, breaking through the celeb-packed telecast to become memorable and highly brand-centric. | Erich & Kallman |
| 23 | Liquid Death: ‘The Dehydrator’ | A hilariously over-the-top ad that offered a real fighter jet as a sweepstakes prize, referencing Pepsi’s infamous unfulfilled contest from the 1990s. | In-house |
| 22 | New Balance: ‘Grey Days’ | A seven-minute artful film showcasing New Balance’s impact on subcultures, featuring seven stories told with stunning visuals and impactful storytelling. | American Haiku |
| 21 | Tequila Don Gato: ‘Saga of All Sagas’ | A hilarious campaign starring Danny McBride with a ludicrous origin story featuring a feline-loving luchador. Directed by David Gordon Green, the spots are comedic and feel like HBO show outtakes. | Rough House Pictures |
| 20 | Dove: ‘Most Likely To’ | A powerful film turning the yearbook trope into a narrative on body-image anxieties among teens. It coincided with Dove’s first “Dove Day,” a national self-esteem workshop. | Ogilvy |
| 19 | Montblanc: ‘100 Years of Meisterstück’ | A quirky, three-minute ad directed by Wes Anderson, complete with his signature style. It highlights the Meisterstück pen’s legacy while showcasing Anderson’s design for the brand. | Directors Bureau |
| 18 | Posten: ‘Reinfall’ | A mockumentary about Rudolph the Red-Nosed Reindeer’s fame leading to his downfall. It’s a flawlessly executed satire and a refreshing counterpoint to traditional holiday ads. | Pol |
| 17 | McDonald’s: ‘WcDonald’s’ | A clever anime-inspired campaign featuring manga-style packaging, special sauce, and episodic video shorts, resonating with fans of subculture marketing. | Wieden+Kennedy New York |
| 16 | Goldfish: ‘Chilean Sea Bass’ | A PR stunt blending humor and clever packaging to attract older audiences while maintaining the playful vibe. Covered extensively in over 3,000 media stories. | Mischief @ No Fixed Address |
| 15 | British Airways: ‘Windows’ | A strikingly simple and compelling out-of-home campaign featuring passengers gazing in wonder from airplane windows. | Uncommon |
| 14 | Channel 4 ‘Considering What?’ | Showcased Paralympic athletes overcoming challenges, portraying them as human and relatable, with a stunning film directed by Steve Rogers. | 4creative |
| 13 | CoorDown ‘Assume That I Can’ | Addressed stereotypes about Down syndrome, promoting a mindset shift with a joyful and purposeful film by Rich Lee. | Small |
| 12 | Bodyform ‘Never Just a Period’ | Explored the confusion and stigma around feminine health with a striking film by Lucy Forbes. | AMV BBDO |
| 11 | DoorDash ‘DoorDash All the Ads’ | A Super Bowl campaign giving away products from other advertisers, winning the Titanium Grand Prix at Cannes Lions. | Wieden+Kennedy Portland |
| 10 | Lynx ‘Robbery’ | A quirky and humorous ad highlighting Lynx’s (Axe’s) attractiveness-enhancing appeal with unhinged performances. | LOLA MullenLowe |
| 9 | Apple ‘Flock’ | A dark tale of surveillance styled as evil birds, highlighting Safari’s privacy features in a visually striking manner. | TBWA\Media Arts Lab |
| 8 | Volvo ‘Moments That Never Happen’ | A rich long-form ad showing how Volvo’s safety features protect a couple’s future life, directed by Marcus Ibanez. | Newland |
| 7 | Visit Oslo ‘Is It Even a City?’ | A hilarious tourism campaign featuring a fictional local who hates Oslo, taking an unconventional approach to attract visitors. | NewsLab AS |
| 6 | Penny ‘Price Packs’ | Integrated grocery prices directly into packaging designs, building trust amidst inflation while being visually striking. | Serviceplan |
| 5 | Pop-Tarts ‘Edible Mascot’ | A darkly humorous stunt featuring an edible mascot at the Pop-Tarts Bowl, which became a viral hit. | Weber Shandwick |
| 4 | CeraVe ‘Michael CeraVe’ | A fun and goofy Super Bowl campaign suggesting actor Michael Cera developed CeraVe skincare products, culminating in a spot parodying fragrance ads. | Ogilvy PR |
| 3 | Telstra ‘Better on a Better Mobile Network’ | A series of stop-motion ads featuring animals promoting Telstra’s coverage in remote areas, praised for its craft and humor. | Bear Meets Eagle on Fire |
| 2 | Roku ‘Less Screaming, More Streaming’ | Comedy-driven ads showing families driven to chaos by poor TV services, showcasing Roku’s benefits. | Fellow Kids |
| 1 | Nike ‘Winning Isn’t Comfortable’ | A tribute to runners’ resilience, showcased with witty out-of-home ads and impactful spots around the NYC Marathon. | Wieden+Kennedy Portland |
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